Creators
Watch these. Make your version.
Videos that worked, ours and other brands'. Pick one, make your version, film it today. That's the whole job.
Read βBefore you filmβ first-
Work days
Openers
- I used to push through the 3pm crash. Now I do not have to.
Shots
- Open 0-3s: the clock hits 3, the head drops: Middle: the stick into the bottle, one real sip
On screen
3PM. Still going.
Who it is for
Anyone who works long days and trains after
Do
Film the crash before the fix
Don't
Do not claim it replaces a meal or water
-
Training
Openers
- Five in the morning and the bag is already packed.
Shots
- Open: the dark kitchen, the bag by the door: Middle: the stick into the shaker at the gym
On screen
5AM. Already packed.
Who it is for
People who train before work
Do
Show the real time of day
Don't
Do not promise performance gains
-
Travel
Openers
- Nine hours, two stops, one bottle.
Shots
- Open: the odometer: Middle: the bottle in the cupholder, the stick in
On screen
9 hours. Still awake.
Who it is for
Anyone driving long distances this season
Do
Keep the driving shots real
Don't
Do not film while driving
Reference
The Good Patch (inspiration)
Borrowed clip: the road trip format
-
Ingredients
Openers
- Four hundred milligrams of vitamin C. Here is what that is actually for.
Shots
- Open: the stick, held up, label to camera: Middle: the numbers on screen as they are said
On screen
Read it yourself.
Who it is for
Shoppers comparing electrolyte sticks
Do
Say the numbers exactly as they are on the label
Don't
Do not invent a number
Reference
Liquid I.V. (inspiration)
Borrowed clip: label to camera
-
Show it
Shots
- Open: two sticks on the counter: Middle: both in the bottle, water in
On screen
Two sticks. One bottle.
Who it is for
Anyone who wants more out of one bottle
Do
Film the colour change
Don't
Do not speed the pour up in the edit
-
Travel
Openers
- Six in the morning and I am already through security.
Shots
- Open: the departures board: Middle: the empty bottle refilled at the fountain
On screen
6AM. Hydrated.
Who it is for
Frequent flyers and holiday travel
Do
Show a refillable bottle
Don't
Do not film security staff
How to film it
Watch the referenceBefore you film
Thirty seconds. Saves you a video we cannot run.
-
Pick one
Tap any video. Watch how they filmed it.
-
Copy it
Same idea, your place, your voice, our product.
-
Film it right
Run the checklist beside this.
-
Submit your video
Send it in so it can run as an ad.
Film it in three moves
Say it right, only if you mention it 1 rule
Skip these 1 to avoid